WEALTH MANAGEMENT GROUP | PITTSFORD, NY

DOING THINGS DIFFERENTLY

  • Arrow Icon We're investment advisors first Business owners second

WE DON’T HAVE A BUSINESS MODEL.
We have an investment model.

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Most wealth management groups let their business model guide decisions. It sounds logical – wealth management groups are businesses, after all – but it often results in prioritizing sales growth over quality and customer service.

At Armbruster Capital, we do things a little “backward” (according to the big guys) and rely on our investment model to guide everything else.

That’s why we incorporate research-backed ideas into concepts that work for each of our investors. And we test everything we do with our own quantitative research to confirm it holds up in the real world.

Whether or not it drives business growth.

Jack Bogle, the founder of the Vanguard Group, told us that when he joined the industry over 50 years ago, investment advisors were true fiduciaries – stewards – of their clients’ money. Back then, it was a mission.

Now, there’s too much focus on revenue generation, and it’s become a business.

We believe it should still be a mission.

That’s why we don’t have a business model. Investment advisors need investment models.

And we’re investment advisors first.

STRAIGHT SHOOTERS

SINCE WAY BEFORE 2009

As an SEC Registered Investment Advisor, Armbruster Capital assumes a fiduciary role. This means it’s our responsibility to act in your best interests at all times – and as such, we commit to being straight shooters in all our dealings.

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ARMBRUST is a German word meaning “crossbow.”

In medieval times, an Armbruster was an archer or soldier armed with a crossbow. We don’t find much use for crossbows in our current occupation, but just like our ancestors, we aim to be straight shooters in all our dealings.

Research and analysis is in our DNA

When you meet with us, you’ll know right away that we aren’t salespeople.
We’re just a bunch of geeks who are (really) good with money.

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